01
Insights & Strategy
Project work or fractional advisory that turns understanding into direction.
- Consumer research design and interpretation
- Category and shopper strategy
- Proposition development
- Retailer conversations
Services
Flexible support, from a single project to ongoing fractional advisory.
Senior insight and strategy support that flexes around the question, the team and the stage of growth.
02
Stress-testing
An independent, expert check before you launch.
- Challenge claims and messaging
- Test propositions against sceptical consumers
- Identify credibility gaps
- Assess the risk of menowashing in women's health
03
Speaking & Training
Talks and team sessions tailored to your business.
- Leadership and team briefings
- Category immersion sessions
- Practical workshops
- Menopause training, including sessions for HBA members
Who I work with
Ambitious teams in complex categories.
Growth-stage health, wellness and consumer healthcare brands
Retailers shaping better health and wellness categories
Brand teams inside larger businesses
Consumer and shopper insight teams